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	<title>iPhone Medical Apps: news, reviews, trends &#187; iphone medical marketing and pr</title>
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	<description>iPhone Medical Software News &#38; Reviews</description>
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		<title>In search of “medical killer app for iPhone” – Part II (Section “Healthcare”)</title>
		<link>http://iphonemedicalapps.com/2010/02/20/in-search-of-medical-killer-app-for-iphone-part-ii-section-healthcare/</link>
		<comments>http://iphonemedicalapps.com/2010/02/20/in-search-of-medical-killer-app-for-iphone-part-ii-section-healthcare/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 12:11:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[iphone medical marketing and pr]]></category>
		<category><![CDATA[iphone medical seo]]></category>

		<guid isPermaLink="false">http://iphonemedicalapps.com/?p=758</guid>
		<description><![CDATA[For the purposes of developing an iPhone medical project we analyzed various parameters of all commercial applications in Top-100 of “Medical” and “Healthcare” sections (200 applications; February 1, 2010).
Beginning of the review and analysis of applications from section “Medical” can be found here: link
Functionality and sophistication of applications in section “Healthcare” (Top-100)
 
 
 
Average [...]]]></description>
			<content:encoded><![CDATA[<p><em>For the purposes of developing an iPhone medical project we analyzed various parameters of all commercial applications in Top-100 of <a href="http://iphonemedicalapps.com/2010/02/02/in-search-of-medical-killer-app-for-iphone-part-i-section-medical/" target="_blank">“Medical”</a> and <a href="http://iphonemedicalapps.com/2010/02/20/in-search-of-medical-killer-app-for-iphone-part-ii-section-healthcare/" target="_blank">“Healthcare”</a> sections (200 applications; February 1, 2010).</em></p>
<p><em>Beginning of the review and analysis of applications from section “Medical” can be found here: <a href="http://iphonemedicalapps.com/2010/02/02/in-search-of-medical-killer-app-for-iphone-part-i-section-medical/" target="_blank">link</a></em></p>
<p><strong><span style="text-decoration: underline;">Functionality and sophistication of applications in section “Healthcare” (Top-100)</span></strong></p>
<p style="text-align: center;"><strong><img class="aligncenter size-full wp-image-759" title="healthcareapp1" src="http://iphonemedicalapps.com/wp-content/uploads/2010/02/healthcareapp1.jpg" alt="healthcareapp1" width="464" height="269" /> </strong></p>
<p style="text-align: center;"><strong><img class="aligncenter size-full wp-image-760" title="healthcareapp2" src="http://iphonemedicalapps.com/wp-content/uploads/2010/02/healthcareapp2.jpg" alt="healthcareapp2" width="465" height="268" /> </strong></p>
<p><strong> </strong></p>
<p>Average price in Top-100 “Healthcare”: $2.21</p>
<p>The average price in Top-10 “Healthcare”: $2.59 (the most optimal price for new applications).</p>
<p><strong><span style="text-decoration: underline;">Conclusions</span></strong></p>
<p>- Applications in this section have a higher quality of implementation and design (in particular compared to those in section &#8220;Medical”).</p>
<p>- Section “Healthcare” already contains popular applications which use built-in sensors (allow the applications to collect additional data and significantly facilitates the interaction with a customer). Moreover, we can confidently forecast an increase in quantity of such applications in the future;</p>
<p>- The section is more commercially attractive for publishing new applications, compared to section &#8220;Medical” (it has applications from a general Top-100; the total number of applications is twice as much as in section “Medical”);</p>
<p>- there are applications with a successfully implemented model of “free basic functions” + “in-app purchase”, what obviously positively affects the general target customers of the application and profits of developers.</p>
<p><strong>With respect to such criteria as quality of implementation, design, promotion of applications and business model, section “Healthcare” is a guideline for all developers from section “Medical”.</strong><strong><br />
</strong><strong> However, we have to admit that neither of the categories include application which could bear the title of “killer medical app”.</strong></p>
<p><strong> </strong></p>
<p><strong>But only slow and steady wins the race!</strong></p>
<p><em>We plan to systemically monitor in the future the qualitative changes of applications in Top-100 of this section and will publish respective reports for our readers.</em></p>
<p><strong>The review is prepared by<br />
specialists of <a href="http://viactivity.com/" target="_blank">The Viactivity LLC<br />
(development and promotion of mobile applications)</a></strong></p>
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