11 SEO tips on promoting and advertizing medical applications for iPhone:

- don’t forget that the time when people were buying applications just because it was published in Apple App Store, has already gone;

- when choosing the category, it is better to publish the application (as the main category) in “Healthcare”, rather than in “Medical” (which is less popular);

- stable sales of application can be secured only through its promotion on theme- related  websites, search optimization within Apple App Store and for the main search engines (Google);

- don’t give yourself a trouble and create (or order) a small, convenient press-release for fast publication (40-second video on YouTube, brief description of application, few screenshots) and send it to authors of medical (around 60) and other blogs, websites; at least some of them will show interest in your application (publications in blogs increase the sales significantly). Moreover, a post with your application increases its rating in search engines (when sorting the search results);

- the higher the quality and the clearer the video and press-release of your application are, the higher probability that information about it will be published on popular websites and blogs;

- even medical applications should attract with its design and graphical interface. Graphical interface must be simple and user-friendly. People will pay more for such product than for a “miserly application, without design and destined for specialists in the medicine”.

- it is better to create a separate page for each application (and sometimes an individual website) to effectively promote in the search engines;

- description of the application in Apple App Store must be as brief and clear as possible at first glance; do not let the user to think a lot about your spatial reflections with heaps of medical terms, before he or she buys your application;

- it is better not to promote the application for a mass user on medical websites (the target group of medical websites is relatively small, while the rent is rather high);

- before buying the development do not forget to undertake a research of the similar applications from your competitors; most probably your idea is not unique anymore, since about 30 new applications are published everyday in the “Medical” + “Healthcare” sections of Apple App Store.

- Conceptualize the advertisement and promotion BEFORE buying the development of application, rather than after.  This will help you to add to application the functions which are sometimes critical for its success before drafting the final estimate of the development (modifying is more costly after development has begun, than before it started).

The review is prepared by
specialists of The VIactivity LLC and The MedicalSEO.US Project
(development and promotion of mobile applications)