Marketing

Development of medical software for iPhone/iPad – our summary of experience

Our experience and impressions after one year of developing mobile applications in medical field for iPhone/iPad (who are the customers? What are the typical issues? Which are the marketing solutions? Motivation to develop mobile medical applications. General impressions.). Most perspective segments(our point of view) among medical applications for iPhone/iPad and Android: 1. Publication of medical books for iPad, as well as for announced Android-tablets and their interactivisation (due to ...

Why your phone is now the doctor in your pocket

Smartphones will soon be diagnosing illness as well as advising on cures. Will we all become iPho-chondriacs? Lena Bryce’s mobile phone got her pregnant. Dan Woolley’s kept him alive for days under a collapsed building. Fran Neri’s saved her from a life-threatening infection. A fast-growing array of downloadable applications for smartphones is turning the mobile phone into a doctor in your pocket, on constant call to diagnose ills and propose cures. Soon mobile apps could even provide lifesav...

In search of “medical killer app for iPhone” – Part II (Section “Healthcare”)

For the purposes of developing an iPhone medical project we analyzed various parameters of all commercial applications in Top-100 of “Medical” and “Healthcare” sections (200 applications; February 1, 2010). Beginning of the review and analysis of applications from section “Medical” can be found here: link Functionality and sophistication of applications in section “Healthcare” (Top-100) Average price in Top-100 “Healthcare”: $2.21 The average price in Top-10 “Healthcare”: ...

11 SEO tips on promoting and advertizing medical applications for iPhone

Source: Medical SEO.USA 11 SEO tips on promoting and advertizing medical applications for iPhone: - don’t forget that the time when people were buying applications just because it was published in Apple App Store, has already gone; - when choosing the category, it is better to publish the application (as the main category) in “Healthcare”, rather than in “Medical” (which is less popular); - stable sales of application can be secured only through its promotion on theme- related  we...

In search of “medical killer app for iPhone” – Part I (Section “Medical”)

For the purposes of developing an iPhone medical project we analyzed various parameters of all commercial applications in Top-100 of “Medical” and “Healthcare” sections (200 applications; February 1, 2010). Some of the data is published here, since it can be useful to readers of our blog. Functionality and sophistication of applications in section “Medical” (Top-100) The most popular price: $0.99 (35%) Average price in TOP-100: $4.38 The average price in Top-10: $2.29 (the ...

COMMENTS OF CTIA – THE WIRELESS ASSOCIATION®

Source: ctia.org Some Highlights: The current U.S. market for wireless, home-based health care applications is $304 million, according to one estimate. With regard to mobile device applications used by physicians, a survey conducted by MDsearch found that 53 percent of responding physicians owned a smartphone and that 63 percent of those with smartphones used mobile medical applications over the device. The explosion of medical applications available over mobile phones also is demo...

Advancing health care with iPhone

Source: apple.com Apple recently profiled Memorial Hermann Healthcare System in Houston, Texas, which has outfitted some of its 19,500 employees across 11 hospitals with iPhones. Based in Houston, TX, the fourth-largest city in the U.S., Memorial Hermann serves a metro area of more than five million people, providing everything from air ambulance services to a chemical dependency treatment center. “Health care is a very real-time business,” says David Bradshaw, Chief Information, Pl...

How to get FDA to clear a mobile health app

Source: mobihealthnews.com Those are the basic FDA requirements that apply to bringing an app or other piece of software to market in the mhealth field. Undoubtedly, to those not accustomed to the FDA regulated world, those hurdles might seem high. In the next article, we’ll tackle the benefits and burdens of going through those admittedly rigorous FDA requirements from a business standpoint. In particular we’ll focus on the competitive advantages that can be derived from entering the regulate...

Early-stage investors high on wellness, wary on health IT.Where are mHealth and iPhone Medical Apps there?

Source: medcitynews.com CLEVELAND, Ohio — Investors discussed their roles in entrepreneurial companies, what will generate the most money in the health care in the next 10 years, and what they look for when choosing an investment Friday at the Ohio Venture Association panel in Cleveland. Preventative medicine was the general consensus among the panel as the most fruitful focus in health care over the next decade. But some investors on the panel were cautious of areas such as electronic med...