For the purposes of developing an iPhone medical project we analyzed various parameters of all commercial applications in Top-100 of “Medical” and “Healthcare” sections (200 applications; February 1, 2010).

Beginning of the review and analysis of applications from section “Medical” can be found here: link

Functionality and sophistication of applications in section “Healthcare” (Top-100)

Average price in Top-100 “Healthcare”: $2.21

The average price in Top-10 “Healthcare”: $2.59 (the most optimal price for new applications).

Conclusions

- Applications in this section have a higher quality of implementation and design (in particular compared to those in section “Medical”).

- Section “Healthcare” already contains popular applications which use built-in sensors (allow the applications to collect additional data and significantly facilitates the interaction with a customer). Moreover, we can confidently forecast an increase in quantity of such applications in the future;

- The section is more commercially attractive for publishing new applications, compared to section “Medical” (it has applications from a general Top-100; the total number of applications is twice as much as in section “Medical”);

- there are applications with a successfully implemented model of “free basic functions” + “in-app purchase”, what obviously positively affects the general target customers of the application and profits of developers.

With respect to such criteria as quality of implementation, design, promotion of applications and business model, section “Healthcare” is a guideline for all developers from section “Medical”.
However, we have to admit that neither of the categories include application which could bear the title of “killer medical app”.

But only slow and steady wins the race!

We plan to systemically monitor in the future the qualitative changes of applications in Top-100 of this section and will publish respective reports for our readers.

The review is prepared by
specialists of The Viactivity LLC
(development and promotion of mobile applications)